While Wall Street is in a funk about a sluggish Black Friday weekend – I say it’s too early to give up on a strong holiday season.
Please check out my latest piece for the Harvard Business Review which describes while Black Friday weekend sales will always be important, its relevance is diminishing and should be considered only one part of a retailer’s holiday season strategy.
Posted on December 4th, 2013 (0 Comments)
Southwest Airlines recently hinted that it’s moving more towards an a la carte pricing model (which many view as “nickel and diming” customers). If your company is contemplating a price increase, I urge it to consider a la carte pricing.
Please check out my latest piece for the Harvard Business Review which discusses the upside benefits of a la carte pricing as well as how to counter the notion of nickel and diming.
I’ll also be discussing this issue on Bloomberg Television on Friday (11/15) at 7:30 AM.
Posted on November 13th, 2013 (0 Comments)
It’s Red Sox mania here in Boston. Please check out my interview with the Harvard Business Review on what is propelling these ticket prices to record highs.
Posted on October 30th, 2013 (0 Comments)